WHY IS A PROFESSIONAL WEBSITE MUST FOR SMALL BUSINESS?
Often, the small business owner believes that your business cannot benefit from having a website or that a website is not within your budget. Or, simply because you don’t use a computer, you think your potential clients will not use it either. These are misconceptions. The following 8 reasons clarify why your company NEEDS a professional website.
- YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more consumers use the internet to find the products or services they want. So, it is very helpful for your small business to have a website to gain credibility. If you don’t have a website, your potential customers are very likely to switch to your competitors with a good website.
If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a storefront to promote your products or services.
- A WEBSITE SAVES YOU MONEY
You probably think you can’t afford a professional website as a small business, but you can’t afford NOT to. Although a website design might cost you a bit of money at the beginning, it is worth investing. Once it’s up and running, the website is always there unlike a newspaper ad. When you consider reaching the potential market with a website, it is a very cost-effective way to promote your business.
- IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online brochure or catalog. It is much quicker and easier to change information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
- IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
- A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online these days!
- IT PROVIDES A MEDIUM TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate the uniqueness of your business.
- A WEBSITE SAVES YOU TIME
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalog, you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
- IT IMPROVES CUSTOMER SERVICE
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including an FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value-added service than by sharing information on your website.